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Beyond advertising : Creating value through all customer touchpoints
Material type:
TextLanguage: English Language Publication details: New jersey John Wiley 2016Edition: 2nd edDescription: xxiv, 261 ; 24 cmISBN: - 9781119074229 (hardback : alk. paper)
- 23 659.1 WIN
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 659.1WIN (Browse shelf(Opens below)) | Available | 40065 | ||
Lending Materials
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Main Library Lending Section | Lending Collection | 659.1WIN (Browse shelf(Opens below)) | Available | 40066 |
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| 659.1WEL Advertising principles & practice | 659.1WEL Advertising | 659.1WIL The fundamentals of advertising | 659.1WIN Beyond advertising : | 659.2BEA Running a public relations department | 659.2CEN Public relations practices | 659.2DAV Everthing you should know about public relations |
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