MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01292cam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151105s2016 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119074229 (hardback : alk. paper) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.1 |
| Item number |
WIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wind, Yoram, |
| 9 (RLIN) |
14241 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Beyond advertising : |
| Remainder of title |
Creating value through all customer touchpoints |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New jersey |
| Name of publisher, distributor, etc |
John Wiley |
| Date of publication, distribution, etc |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 261 ; |
| Dimensions |
24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
14242 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 9 (RLIN) |
14243 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| 9 (RLIN) |
14244 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Customer Relations. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
14245 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising program |
| 9 (RLIN) |
14707 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Organizational Architecture |
| 9 (RLIN) |
14708 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Adaptive experimentation |
| 9 (RLIN) |
14709 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hays, Catharine, |
| Dates associated with a name |
1958- |
| 9 (RLIN) |
14246 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Wind, Yoram, author. |
| Title |
Beyond advertising |
| Edition |
Second edition. |
| Place, publisher, and date of publication |
Hoboken : Wiley, 2015 |
| International Standard Book Number |
9781119074205 |
| Record control number |
(DLC) 2015043750 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
http://catalogimages.wiley.com/images/db/jimages/9781119074229.jpg |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Schedule Reference Materials |
