Wayamba University Library Network

Beyond advertising :

Wind, Yoram,

Beyond advertising : Creating value through all customer touchpoints - 2nd ed. - New jersey John Wiley 2016 - xxiv, 261 ; 24 cm.

9781119074229 (hardback : alk. paper)


Advertising.
Communication in marketing.
Customer relations.
BUSINESS & ECONOMICS / Customer Relations.
Advertising program
Organizational Architecture
Adaptive experimentation

659.1 / WIN

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