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Advertising and promotion: an integrated marketing communications perspective
Material type:
TextLanguage: English Language Publication details: New York: McGraw-Hill, 2012Edition: 9th EdDescription: xxxiv, 828p.; 28cmISBN: - 9780073404868
- 0073404861
- 659.1 BEL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Permanent Reference Materials
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Main Library Reference Section | Permanent Reference Collection | 659.1 BEL (Browse shelf(Opens below)) | Not for loan | 40815 | ||
Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 659.1 BEL (Browse shelf(Opens below)) | Available | 40816 | ||
Lending Materials
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Main Library Lending Section | Lending Collection | 659.1 BEL (Browse shelf(Opens below)) | Available | 40817 |
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| 659.1CLO Integrated advertising promotion and marketing communications | 659.1LAN Kleppner's advertising procedure | 659.1ROS Advertising communications & promotion management | 659.1 BEL Advertising and promotion: | 660.297NEW Electrochemical systems | 660.2995NAN Nanotechnology in catalysis (text in 02 vol. sets) | 660.2995NAN Nanotechnology in catalysis (text in 02 vol. sets) |
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