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Advertising and promotion:

Belch, George E.

Advertising and promotion: an integrated marketing communications perspective - 9th Ed. - New York: McGraw-Hill, 2012 - xxxiv, 828p.; 28cm

ISBN: 9780073404868 0073404861

Subjects--Topical Terms:
Advertising
Sales promotion
Marketing communication
Media planning
Online learning

Dewey Class. No.: 659.1 / BEL

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Advertising and promotion: