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What's in a brand Building brand equity through advertising

By: Material type: TextTextLanguage: English Language Publication details: New delhi Tata Mcgraw-Hill 2003Description: xxiii, 335p. 23cmISBN:
  • 0074632019
  • 9780074632017
Subject(s): DDC classification:
  • 658.8443 JON
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Item type Current library Collection Call number Status Date due Barcode
Lending Materials Lending Materials Main Library Lending Section Lending Collection 658.8443 JON (Browse shelf(Opens below)) Available 37974

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