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What's in a brand

Jones, John Philip

What's in a brand Building brand equity through advertising - New delhi Tata Mcgraw-Hill 2003 - xxiii, 335p. 23cm.

ISBN: 0074632019 9780074632017

Subjects--Topical Terms:
Origopolistic
Market test
Advertising
Advertising campaign

Dewey Class. No.: 658.8443 / JON

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What's in a brand