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Global brand strategy unlocking brand potential across countries, cultures market
Publication details: New Delhi Kogan Page 2004 2004Description: xii, 260p. 23cmISBN:- 9780749442132
- 658.827 GEL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Schedule Reference Materials
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Main Library Reference Section | Schedule Reference Collection | 658.827GEL (Browse shelf(Opens below)) | Available | 36940 |
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| 658.827BRA Brands | 658.827CHE Creating powerful brands in consumer, service and industrial markets | 658.827CHE Creating powerful brands in consumer, service and industrial markets | 658.827GEL Global brand strategy | 658.827KEL Strategic brand management | 658.827KIS Optimal trading strategies | 658.827KOT B2B brand management |
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