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Global brand strategy

Gelder, Sicco Van

Global brand strategy unlocking brand potential across countries, cultures market - New Delhi Kogan Page 2004 - xii, 260p. 23cm.

ISBN: 9780749442132

Subjects--Topical Terms:
BRAND REPUTATION
LOCAL CONVENTION
MARKING MIX
BRAND EXPRESSION
EXPORT MARKETING
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS
BRANDING
BRAND REMAIN

Dewey Class. No.: 658.827 / GEL

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Global brand strategy