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Lateral marketing new techniques for finding breakthrough ideas

By: Contributor(s): Publication details: New Jersey John Wiley 2006 2006Description: xvi, 206p. 24cmISBN:
  • 8126508582
Subject(s): DDC classification:
  • 658.83 KOT
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Item type Current library Collection Call number Status Date due Barcode
Schedule Reference Materials Schedule Reference Materials Main Library Reference Section Schedule Reference Collection 658.83KOT (Browse shelf(Opens below)) Available 25773
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658.83DIL Marketing research in a marketing environment 658.83HAI Marketing research 658.83HAN The handbook of marketing research 658.83KOT Lateral marketing 658.83MAL Basic marketing research 658.83MAL Marketing research 658.83MAL Marketing research

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