Lateral marketing
Kotler, Philip
Lateral marketing new techniques for finding breakthrough ideas - New Jersey John Wiley 2006 - xvi, 206p. 24cm.
8126508582
GENERAL MANAGEMENT
658.83 / KOT
Lateral marketing new techniques for finding breakthrough ideas - New Jersey John Wiley 2006 - xvi, 206p. 24cm.
8126508582
GENERAL MANAGEMENT
658.83 / KOT