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What's in a name? advertising and the concept of brands

By:

Jones, John Philip

Contributor(s):

Slater, Jan S

Publication details: New Delhi Prentice - Hall 2003 2003Edition: 2ndDescription: xxiii, 308p. 23cmISBN:

8120324471

Subject(s):

MANAGEMENT OF MARKETING

DDC classification:

658.8 JON

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Materials	Main Library Lending Section	Lending Collection	658.8JON (Browse shelf(Opens below))	Available		37975
Lending Materials	Main Library Lending Section	Lending Collection	658.8JON (Browse shelf(Opens below))	Available		29372
Lending Materials	Main Library Lending Section	Lending Collection	658.8JON (Browse shelf(Opens below))	Available		16232

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