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What's in a name? advertising and the concept of brands

Jones, John Philip

What's in a name? advertising and the concept of brands - 2nd. - New Delhi Prentice - Hall 2003 - xxiii, 308p. 23cm.

ISBN: 8120324471

Subjects--Topical Terms:
MANAGEMENT OF MARKETING

Dewey Class. No.: 658.8 / JON

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What's in a name? advertising and the concept of brands