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Strategic marketing management: planning, implementation and control

By:

Wilson, Richard M.S

Contributor(s):

Gilligan, Colin

Language: English Language Publication details: New Delhi: Butterworth - Heinemann, 1997Edition: 2nd edDescription: xx, 827p.; 28cmISBN:

075062244X

Subject(s):

Marketing

DDC classification:

658.8 WIL

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Materials	Main Library Lending Section	Lending Collection	658.8WIL (Browse shelf(Opens below))	Available		7641
Lending Materials	Main Library Lending Section	Lending Collection	658.8WIL (Browse shelf(Opens below))	Available		3909
Schedule Reference Materials	Main Library Reference Section	Schedule Reference Collection	658.8WIL (Browse shelf(Opens below))	Available		6123

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Previous	658.8WIL The fundamentals and practice of marketing	658.8WIL The fundamentals and practice of marketing	658.8WIL Strategic marketing management:	658.8WIL Strategic marketing management:	658.8WIL Marketing for accountants and managers	658.8WOR Marketing operations 1997-98	658.8YES Integrated marketing communications 1999-2000	Next

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