Strategic marketing management:
Wilson, Richard M.S.
Strategic marketing management: planning, implementation and control - 2nd ed. - New Delhi: Butterworth - Heinemann, 1997 - xx, 827p.; 28cm.
075062244X
Marketing
658.8 / WIL
Strategic marketing management: planning, implementation and control - 2nd ed. - New Delhi: Butterworth - Heinemann, 1997 - xx, 827p.; 28cm.
075062244X
Marketing
658.8 / WIL