Marketing: (Record no. 62728)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00782nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220901b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074715604 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074715607 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quester, Pascale G. |
| 9 (RLIN) | 23428 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | creating and delivering value |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston: |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 763p.; |
| Dimensions | 26cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic marketing |
| 9 (RLIN) | 24743 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing logistics |
| 9 (RLIN) | 24744 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management |
| 9 (RLIN) | 5072 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product planning |
| 9 (RLIN) | 24745 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McGuiggan, Robyn I. |
| 9 (RLIN) | 23429 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault Jnr, William D. |
| 9 (RLIN) | 23430 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mccarthy, E. Jerome |
| 9 (RLIN) | 19355 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 01/09/2022 | 658.8 MAR | 40865 | 01/09/2022 | 01/09/2022 | Lending Materials | |||||
| Dewey Decimal Classification | Electronic Media Collection | Main Library | Main Library | Multimedia Unit | 17/10/2022 | 658.8 MAR | 40865CD | 17/10/2022 | 17/10/2022 | Electronic Media Lending |