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Marketing:

Quester, Pascale G.

Marketing: creating and delivering value - 5th Ed. - Boston: McGraw-Hill Irwin, 2007 - xxxiv, 763p.; 26cm

ISBN: 9780074715604 0074715607

Subjects--Topical Terms:
Strategic marketing
Marketing logistics
Sales management
Product planning

Dewey Class. No.: 658.8 / MAR

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Marketing: