The handbook of field marketing (Record no. 58759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00739nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | WUSLLib |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161027b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749453800 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074945380X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Williams, Alison |
| 9 (RLIN) | 1 |
| 245 ## - TITLE STATEMENT | |
| Title | The handbook of field marketing |
| Remainder of title | a complete guide to understanding and outsourcing face - to face direct marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,241p. |
| Other physical details | Illustration |
| Dimensions | 23cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer |
| 9 (RLIN) | 2 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing purpose |
| 9 (RLIN) | 3 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Experimental marketing |
| 9 (RLIN) | 4 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Merchandising |
| 9 (RLIN) | 5 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Auditing |
| 9 (RLIN) | 6 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullin, Roddy |
| 9 (RLIN) | 7 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Materials |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Lending Section | 09/11/2016 | 658.872WIL | 37822 | 30/08/2017 | 09/11/2016 | Lending Materials |