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The handbook of field marketing

Williams, Alison

The handbook of field marketing a complete guide to understanding and outsourcing face - to face direct marketing - London Kogan Page 2008 - xxv,241p. Illustration 23cm

ISBN: 9780749453800 074945380X

Subjects--Topical Terms:
Customer
Marketing purpose
Experimental marketing
Merchandising
Auditing

Dewey Class. No.: 658.872 / WIL

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The handbook of field marketing