Wayamba University Library Network

Essentials of marketing research (Record no. 53416)

MARC details
000 -LEADER
fixed length control field 00445 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030243564
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number ZIK
090 ## -
-- 26611
-- 45925
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 ## - TITLE STATEMENT
Title Essentials of marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort worth
Name of publisher, distributor, etc Harcourt Brace Publishers
Date of publication, distribution, etc 1999
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Extent xxii,422p.
Other physical details
Dimensions 26cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management of marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Materials
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Makandura Library Makandura Library Lending Section 16/03/2011 1 658.83ZIK 64952 24/06/2019 13/06/2019 0.00 31/10/2016 Lending Materials

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Last Updated:03-10-2024

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