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Essentials of marketing research

Zikmund, William G.

Essentials of marketing research - Fort worth Harcourt Brace Publishers 1999 - xxii,422p. 26cm

ISBN: 0030243564

Subjects--Topical Terms:
Market research
Management
Management of marketing

Dewey Class. No.: 658.83 / ZIK

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Essentials of marketing research