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Brand new brand thinking (Record no. 53105)

MARC details
000 -LEADER
fixed length control field	00505 a2200193 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749436786
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	BRA
090 ## -
--	26238
--	45399
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Baskin, Merry
Relator term	Editor
245 ## - TITLE STATEMENT
Title	Brand new brand thinking
Remainder of title	brought to life by 11 experts who do
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	London
Name of publisher, distributor, etc	Kogan page
Date of publication, distribution, etc	2002
Date of manufacture	2002
300 ## - PHYSICAL DESCRIPTION
Extent	x, 212p.
Dimensions	24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	SALES PROMOTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BRANDS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Earls, Mark
Relator term	Editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Lending Materials

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				Lending Collection	Main Library	Main Library	Lending Section	15/12/2010		658.827BRA	30847	30/08/2017	0.00	31/10/2016	Lending Materials

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