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Brand new brand thinking

Baskin, Merry

Brand new brand thinking brought to life by 11 experts who do - London Kogan page 2002 - x, 212p. 24cm.

ISBN: 0749436786

Subjects--Topical Terms:
MANAGEMENT
SALES PROMOTION
BRANDS
MARKETING MANAGEMENT

Dewey Class. No.: 658.827 / BRA

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Brand new brand thinking