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The fortune at the bottom of the pyramid

Prahalad, C.K

The fortune at the bottom of the pyramid - Delhi Wharton School 2005 - xix, 401p. 25cm.

ISBN: 8177587765

Subjects--Topical Terms:
COMMERCE - TRADE
COMMERCE
MARKETTING CHANNELS

Dewey Class. No.: 381.1 / PRA

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The fortune at the bottom of the pyramid