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The service profit chain

Heskett, James L.

The service profit chain how leading companies link profit and growth to loyalty, satisfaction and value - New York The Pree Press 1997 - xvii, 301p. 25cm.

ISBN: 0684832569

Subjects--Topical Terms:
MANAGEMENT
MARKETING

Dewey Class. No.: 658.8 / HES

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The service profit chain