000 | 00690nam a22002417a 4500 | ||
---|---|---|---|
999 |
_c62867 _d62867 |
||
003 | WUSLLib | ||
008 | 221011b ||||| |||| 00| 0 eng d | ||
020 | _a9780170191548 | ||
041 | _aEnglish | ||
082 |
_a658.802 _bINT |
||
100 |
_aChitty, William _923844 |
||
245 | _aIntegrated marketing communications | ||
250 | _a3rd Ed. | ||
260 |
_aVictoria: _bCengage Learning, _c2012 |
||
300 |
_axxiv, 424p.; _c28cm |
||
650 |
_aAdvertising management _925788 |
||
650 |
_aMedia strategies _925789 |
||
650 |
_aDigital marketing _925790 |
||
700 |
_aBarker, Nigel _923845 |
||
700 |
_aValos, Michael _923846 |
||
700 |
_aShimp, Terence A. _923847 |
||
942 |
_2ddc _cPR |