| 000 | 01292cam a2200313 i 4500 | ||
|---|---|---|---|
| 999 |
_c61686 _d61686 |
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| 003 | WUSLLib | ||
| 008 | 151105s2016 nju b 001 0 eng | ||
| 020 | _a9781119074229 (hardback : alk. paper) | ||
| 041 | _aEnglish | ||
| 082 | 0 | 0 |
_223 _a659.1 _bWIN |
| 100 | 1 |
_aWind, Yoram, _914241 |
|
| 245 | 1 | 0 |
_aBeyond advertising : _bCreating value through all customer touchpoints |
| 250 | _a2nd ed. | ||
| 260 |
_aNew jersey _bJohn Wiley _c2016 |
||
| 300 |
_axxiv, 261 ; _c24 cm. |
||
| 650 | 0 |
_aAdvertising. _914242 |
|
| 650 | 0 |
_aCommunication in marketing. _914243 |
|
| 650 | 0 |
_aCustomer relations. _914244 |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Customer Relations. _2bisacsh _914245 |
|
| 650 | 7 |
_aAdvertising program _914707 |
|
| 650 | 7 |
_aOrganizational Architecture _914708 |
|
| 650 | 7 |
_aAdaptive experimentation _914709 |
|
| 700 | 1 |
_aHays, Catharine, _d1958- _914246 |
|
| 776 | 0 | 8 |
_iOnline version: _aWind, Yoram, author. _tBeyond advertising _bSecond edition. _dHoboken : Wiley, 2015 _z9781119074205 _w(DLC) 2015043750 |
| 856 | 4 | 2 |
_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781119074229.jpg |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cSR |
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