000 00756nam a22002777a 4500
999 _c59232
_d59232
003 WUSLLib
008 170327b xxu||||| |||| 00| 0 eng d
020 _a9788129704534
020 _a8129704536
041 _aEnglish
082 _a658.8
_bLOV
100 _aLovelock, Cristopher
_94194
245 _aService marketing
_bpeople, technology, strategy
250 _a5th.
260 _aNew Delhi
_bPearson
_c2004
300 _axviii, 652p.
_c25cm.
650 _aManagement
_94195
650 _aConsumer behavior
_9130
650 _aCommunication
_94196
650 _aRevenue management
_94197
650 _aLeadership
_94198
650 _aDistributing service
_94199
650 _aCustomer
_94200
700 _aWirtz, Jochen
_94201
942 _2ddc
_cL