| 000 | 00763nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c58892 _d58892 |
||
| 003 | WUSLLib | ||
| 008 | 161221b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780256226324 | ||
| 020 | _a0256226326 | ||
| 041 | _aEnglish | ||
| 082 |
_a658.8 _bBOY |
||
| 100 |
_aBoyd, Harper W. _91178 |
||
| 245 |
_aMarketing management _ba strategic approach with a global orientation |
||
| 250 | _a3rd. | ||
| 260 |
_aBoston _bIrwin Mcgraw-Hill _c1998 _g1998 |
||
| 300 |
_axxii, 547p. _c25p. |
||
| 650 |
_aBusiness strategy _91179 |
||
| 650 |
_aMarketing research _91180 |
||
| 650 |
_aConsumer marketing _9130 |
||
| 650 |
_aProduction _91181 |
||
| 650 |
_aService _91182 |
||
| 700 |
_aWalker, Orville C. _91183 |
||
| 700 |
_aLarreche, Jean-Claude _91184 |
||
| 942 |
_2ddc _cSR |
||