000 00489 a2200181 4500
020 _a9780761996569
082 _a658.827
_bKAP
090 _c31964
_d56560
100 _aKapoor, Jagdeep
245 _a18 brand astras
_busing brand abilities as weapons for CRISP brand building
260 _aNew Delhi
_bResponse Books
_c2003
_g2003
300 _a134p.
_c19cm.
650 _aCustomer Relations
650 _aBranding
650 _aBrand name product
650 _aMarketing
942 _cL
999 _c58467
_d58467