000 00410 a2200157 4500
020 _a8186852964
082 _a658.8
_bTRO
090 _c31800
_d56331
100 _aTrout, Jack
245 _aA genie's wisdom
_ba fable of how a CEO became a marketing genius
260 _aChennai
_bEastwest Books
_c2003
_g2003
300 _aviii, 120p.
_bill
_c21cm.
650 _aMarketing
650 _aManagement
942 _cL
999 _c58303
_d58303