000 00562 a2200169 4500
020 _a9780070435582
082 _a658.848
_bCAT
090 _c31539
_d55756
100 _aCateora, Philip R.
245 _aInternational marketing
250 _a10th.
260 _aNew Delhi
_bTata McGraw-Hill
_c2001
_g2001
300 _axxiii, 721p.
_c28cm.
650 _aExport Marketing, International Business Enterprise, Intercultural Communication, Global Market, Cultural Environment, Marketing Research, International Marketing
700 _aGraham, John L.
942 _cSR
999 _c58042
_d58042