000 00379 a2200145 4500
020 _a9780470638453
082 _a658.575
_bVEN
090 _c30441
_d53493
100 _aVenkatraman, Vik
245 _aInspired
_btake your product dream from concept to shelf
260 _aNew Jersey
_bJohn Wiley
_c2011
_g2011
300 _axvii, 254p.
_c23cm.
650 _aMarketing
942 _cL
999 _c56951
_d56951