000 00421 a2200157 4500
020 _a0026356015
082 _a658.8
_bMAR
090 _c28473
_d49646
100 _aMason,Ralph E.
245 _aMarketing
_bpractices and principles
250 _a5th
260 _aNew York
_bMac Graw Hill
_c1995
_g1995
300 _axx, 588p.
_c26 cm.
700 _aRath,Patricia Mink; Husted,Stewart W.; Lynch, Richard L.
942 _cSR
999 _c55098
_d55098