000 00536 a2200205 4500
020 _a9780070660076
082 _a658.8
_bSER
090 _c26347
_d45560
100 _azeithaml, Valarie A.
245 _aServices marketing
_bintegrating customer focus across the firm
250 _a4th.
260 _aNew Delhi
_bTata mcGraw Hill
_c1996
_g2009
300 _axxix, 743p.
_c24cm.
650 _aMANAGEMENT
650 _aMARKETING
700 _aPandit, Ajay
700 _aBitner, Mary Jo
700 _aGremler, Dwayne D.
942 _cL
999 _c53190
_d53190