000 00383 a2200145 4500
020 _a0199266271
082 _a658.8
_bPAL
090 _c16529
_d25004
100 _aPalmer, Adrian
245 _aIntroduction to marketing
_btheory and practice
260 _aNew York
_bOxford university press
_c2004
_g2004
300 _axxiv, 645p.
_c24cm.
650 _aGENERAL MANAGEMENT
942 _cSR
999 _c44517
_d44517