000 | 00383 a2200145 4500 | ||
---|---|---|---|
020 | _a0199266271 | ||
082 |
_a658.8 _bPAL |
||
090 |
_c16529 _d25004 |
||
100 | _aPalmer, Adrian | ||
245 |
_aIntroduction to marketing _btheory and practice |
||
260 |
_aNew York _bOxford university press _c2004 _g2004 |
||
300 |
_axxiv, 645p. _c24cm. |
||
650 | _aGENERAL MANAGEMENT | ||
942 | _cSR | ||
999 |
_c44517 _d44517 |