000 00416 a2200169 4500
020 _a0131875523
082 _a658.8
_bLOV
090 _c16426
_d24867
100 _aLovelock, Christopher
245 _aServices marketing
_bpeople, technology, strategy
250 _a6th
260 _aNew Jersey
_bPearson
_c2007
_g2007
300 _axx,648p.
_c29cm
650 _aMARKETING
700 _aWirtz, Jochen
942 _cPR
999 _c44422
_d44422