000 00412 a2200169 4500
020 _a9780071107228
082 _a658.8
_bPET
090 _c16423
_d24864
100 _aPeter, J. Paul
245 _aMarketing management
_bknowledge and skills
250 _a8th
260 _aBoston
_bMcGraw Hill
_c2007
_g2007
300 _axvii,813p.
_c26cm
650 _aMARKETING
700 _aDonnelly, James H.
942 _cPR
999 _c44419
_d44419