000 00391 a2200145 4500
020 _a0412623501
082 _a658.8
_bPRO
090 _c16417
_d24857
100 _aProctor, Tony
245 _aMarketing management
_bintegrating theory and practice
260 _aLondon
_bInternational Thomson Business Press
_c1996
_g1996
300 _axxvi, 528p.
_c25cm.
650 _aMarketing
942 _cSR
999 _c44413
_d44413