000 00418 a2200169 4500
020 _a025610509X
082 _a658.8
_bMCC
090 _c16416
_d24855
100 _aMccarthy, E. Jerome
245 _aBasik marketing
_ba global managerial approach
250 _a11th
260 _aBoston
_bIrwin
_c1993
_g1993
300 _axxii, 790p.
_c26cm.
650 _aMARKETING
700 _aPerreault, William D.
942 _cSR
999 _c44412
_d44412