000 00465 a2200181 4500
020 _a8122415946
082 _a659.11
_bMAT
090 _c12715
_d18510
100 _aMathur, U.C.
245 _aAdvertising management
_btext & cases
250 _a2nd.
260 _aNew Delhi
_bNew Age International pvt ltd
_c2002
_g2006
300 _axviii, 334p.
_c24cm.
650 _aADVERTISING
650 _aPUBLIC RELATIONS
650 _aBUSINESS COMMUNICATION
942 _cL
999 _c41086
_d41086