000 00462 a2200169 4500
020 _a0750631295
082 _a659.1
_bEXC
090 _c12699
_d18479
100 _aButterfield, Leslie
_eed.
245 _aExcellence in advertising
_bthe IPA to best practice
260 _aOxford
_bButterworth - Heinemann
_c1997
_g1997
300 _axiii, 260p.
_c23cm.
650 _aPUBLIC RELATIONS
650 _aADVERTISING
650 _aBUSINESS COMMUNICATION
942 _cL
999 _c41070
_d41070