000 00431 a2200169 4500
020 _a0750617845
082 _a659.1
_bWIL
090 _c12698
_d18477
100 _aWilmshurst, John
245 _aThe fundamentals of advertising
260 _aOxford
_bButterworth - Heinemann
_c1985
_g1994
300 _axiv, 267p.
_c23cm.
650 _aBusiness communication
650 _aPublic relations
650 _aAdvertising
942 _cL
999 _c41069
_d41069