000 00354 a2200145 4500
020 _a0750635843
082 _a658.8
_bWOR
090 _c12208
_d17784
100 _aWorsam, Mike
245 _aMarketing operations 1997-98
260 _aNew Delhi
_bButterworth Heinemann
_c1997
_g1997
300 _a[viii], 397p.
_c29cm.
650 _aMarketing
942 _cL
999 _c40612
_d40612