000 00370 a2200145 4500
020 _a8120325982
082 _a658.8
_bSRI
090 _c11500
_d16530
100 _aSrinivasan, R.
245 _aServices marketing
_bthe Indian context
260 _aNew Delhi
_bPrentice - Hall
_c2004
_g2004
300 _axv, 243p.
_c24cm.
650 _aMANAGEMENT OF MARKETING
942 _cL
999 _c39946
_d39946