000 00363 a2200145 4500
020 _a8120309146
082 _a658.8
_bPAY
090 _c11497
_d16525
100 _aPayne, Adrian
245 _aThe essence of services marketing
260 _aNew Delhi
_bPrentice - Hall
_c1993
_g2002
300 _ax, 253p.
_c22cm.
650 _aMANAGEMENT OF MARKETING
942 _cL
999 _c39943
_d39943