000 00458 a2200181 4500
020 _a0070407053
082 _a658.8
_bMAS
090 _c11456
_d16457
100 _aMason, Ralph E.
245 _aMarketing practices and principles
250 _a4th
260 _aNew York
_bMcGraw - Hill
_c1986
_g1986
300 _aviii, 439p.
_c24cm.
650 _aMANAGEMENT OF MARKETING
700 _aRath, Patricia Mink
700 _aHusted, Stewart W.
942 _cL
999 _c39905
_d39905