000 00420 a2200169 4500
020 _a8185386927
082 _a658.8
_bCRA
090 _c11409
_d16382
100 _aCravens, David W.
245 _aMarketing management
260 _aDelhi
_bRichrd D.Irwin
_c1994
_g1994
300 _axii, 714p.
_c24cm.
650 _aManagement of marketing
700 _aHills, Gerald E.
700 _aWoodruff, Robert B.
942 _cL
999 _c39859
_d39859