000 00453 a2200157 4500
020 _a8176491306
082 _a658.802
_bFIF
090 _c10819
_d15394
100 _aFifield, Paul
245 _aStrategic marketing management
_bplanning and control analysis and decision
260 _aNew Delhi
_bViva books
_c1999
_g1999
300 _axviii, 326p.
_c27cm.
650 _aGENERAL TOPICS OF MARKETING MANAGEMENT
700 _aGilligan, Colin
942 _cL
999 _c39312
_d39312