000 00351 a2200145 4500
020 _a0074633627
082 _a658.8
_bSAX
090 _c10489
_d14848
100 _aSaxena, Rajan
245 _aMarketing management
260 _aNew Delhi
_bMcGraw - Hill
_c1997
_g1997
300 _axvii, 571p.
_c24cm.
650 _aManagement of marketing
942 _cL
999 _c38997
_d38997